Executive/Senior Executive - Medicover Hospitals, Hyderabad, Job Vacancy
Job Description
Job Summary The Trade Marketing Executive is responsible for developing and executing trade marketing initiatives to increase patient referrals, strengthen relationships with healthcare partners, enhance brand visibility, and support business growth for the oncology hospital. The role involves coordinating with referral doctors, pharmacies, diagnostic centers, corporate organizations, insurance partners, and community stakeholders while ensuring compliance with hospital policies and ethical healthcare marketing practices. Key Responsibilities Referral Network Development Develop and maintain relationships with referring physicians, clinics, hospitals, diagnostic centers, and healthcare professionals. Increase referral business through regular visits and relationship management. Identify new referral sources and business opportunities. Trade Marketing Activities Plan and execute trade marketing campaigns to promote oncology services. Organize CMEs, medical conferences, awareness programs, health camps, and promotional events. Coordinate participation in exhibitions and healthcare events. Business Development Promote oncology services among hospitals, nursing homes, pharmacies, laboratories, and healthcare organizations. Generate new business leads and convert them into referral partners. Monitor competitor activities and market trends. Brand Promotion Ensure proper branding at partner locations. Distribute promotional materials, brochures, and educational literature. Maintain visibility of hospital services in target markets. Relationship Management Maintain strong relationships with consultants, physicians, pharmacists, NGOs, corporate organizations, TPAs, and insurance partners. Address partner queries promptly and coordinate with internal departments. Market Intelligence Collect market feedback regarding competitor services, pricing, and promotional activities. Prepare market analysis reports. Recommend strategies to improve market share. Coordination Coordinate with Medical, Operations, Patient Care, and Corporate Communication teams. Ensure smooth execution of promotional activities. Support patient referral coordination when required. Reporting Maintain daily visit reports (DVR). Submit weekly and monthly activity reports. Track referral conversions and revenue generated. Maintain accurate CRM/database of referral partners.Location
Hitech, Hyderabad, Telangana, India 500081Qualification
Any degreeDepartment
GeneralSpecialization
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